Art Direction
Nathaniel Drew
TYPE:
Branding, UI
CLIENT:
Nathaniel Drew
THE PROJECTOver the years, Nathaniel Drew grew exponentially as a content creator through his YouTube channel, as well as via various and varied projects. He felt the need for a brand language that would encompass all of his material and fully express his worldview.
Nathaniel’s identity is balanced on the head of a pin between modern tech and a blast from the past, with a strong vintage component. The Latin words are both his tagline and an expression of his approach to life. Photography by Nathaniel Drew. Motion design by Skymography.
![Nathaniel Drew logo](https://images.prismic.io/silvia-sguotti/5d9724d6-233e-44a7-8af7-b0abb7248bcd_09_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew's texture](https://images.prismic.io/silvia-sguotti/0d273c79-530a-4d5d-8cee-012c7e1ccb38_01_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew with lemons photo](https://images.prismic.io/silvia-sguotti/5371f9df-5cc3-4967-9075-a475eccc320e_04_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew lemon illustration](https://images.prismic.io/silvia-sguotti/b4d6b0a7-0137-4e17-a9fe-b6c0a966eec4_05_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew vintage car illustration](https://images.prismic.io/silvia-sguotti/65612001-65f7-45dc-a0a2-48918ea8e1bd_06_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew vintage car photo](https://images.prismic.io/silvia-sguotti/8523e792-a083-45d2-b4dc-bdf76f6cb888_07_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew graphic banner](https://images.prismic.io/silvia-sguotti/54edead2-87ff-406e-918d-7bbec70b7c67_14_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew Tissue paper](https://images.prismic.io/silvia-sguotti/6b03a2bc-3d5d-4547-be12-7dfa458e5edd_15_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew Packaging](https://images.prismic.io/silvia-sguotti/3e49b72e-0f94-44f5-b237-303fbe5d5b5d_19_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew quote](https://images.prismic.io/silvia-sguotti/bad05fea-3c4f-437a-9003-f21da04b4186_16_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew Merchandising sweatshirt](https://images.prismic.io/silvia-sguotti/22f57f42-d056-4279-a527-f45b7973be7e_17_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew Merchandising Hat](https://images.prismic.io/silvia-sguotti/1c0d4fe1-aee7-4cfa-a167-59ada9c10805_18_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)
![Nathaniel Drew Post Social Instagram](https://images.prismic.io/silvia-sguotti/f27f2fdf-9efb-4329-bcfe-56b23e5cd6a6_12_sguotti_portfolio_nathaniel_drew.jpg?auto=compress,format)