THE PROJECTOver the years, Nathaniel Drew grew exponentially as a content creator through his YouTube channel, as well as via various and varied projects. He felt the need for a brand language that would encompass all of his material and fully express his worldview.
Nathaniel’s identity is balanced on the head of a pin between modern tech and a blast from the past, with a strong vintage component. The Latin words are both his tagline and an expression of his approach to life. Photography by Nathaniel Drew. Motion design by Skymography.